Area Sales Manager - RRB & Cooperative Banks

Job Description – Area Sales Manager 

Channel: RRB & Cooperative Banks

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Role Purpose

To drive business growth by acquiring and managing partnerships with Cooperative Banks and Regional Rural Banks (RRB) , ensuring effective distribution of Ageas Federal Life Insurance products through a mix of hunting (new acquisition) and farming (relationship management & business expansion) .

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Key Responsibilities

1. New Business Acquisition (Hunting)

• Identify and onboard new Cooperative Banks and RRB partners within the assigned territory
• Build a strong partner pipeline and drive closures for new tie-ups
• Establish Ageas Federal Life Insurance presence in untapped markets

2. Relationship Management (Farming)

• Manage and grow existing bank relationships to drive sustained business
• Ensure activation and productivity of partnered bank branches
• Conduct regular reviews with partners to align on business targets

3. Business Development

• Develop and execute sales strategies to achieve assigned targets
• Drive insurance penetration through structured joint business plans
• Monitor and improve partner performance through engagement initiatives

4. Stakeholder Management

• Collaborate with internal teams (Operations, Underwriting, Training)
• Ensure smooth onboarding and servicing of partners
• Act as a single point of contact for partner escalations

5. Compliance & Process Adherence

• Ensure adherence to regulatory and company guidelines
• Maintain documentation and reporting as per internal policies

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Key Skills & Competencies

• Strong relationship-building and negotiation skills
• Proven ability to acquire and manage large institutional partners
• Deep understanding of bancassurance / insurance sales
• High ownership, result-driven, and execution-focused
• Strong communication and stakeholder management skills

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Eligibility Criteria

• Graduate / Postgraduate (preferably MBA)
• 5–8 years of experience in Bancassurance / Insurance / BFSI
• Experience in handling Cooperative Banks / RRB / PSU banks preferred
• Proven track record in partner acquisition and revenue generation