Head Marketing - Mumbai

Position: Head – Marketing
Function: Product Management
Location: Mumbai
Reporting To: Sr. Vice President – Sales & Marketing
Team: Category Managers / Product Managers

The incumbent will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving product/category growth, identifying market opportunities and ensuring alignment between Marketing, Sales and other business functions.

 

Key Responsibilities

1. Marketing Strategy & Business Planning

• Develop and execute the overall marketing strategy aligned with business objectives.
• Analyse market trends, competition, customer behaviour and emerging opportunities.
• Define target segments, positioning and differentiation strategy.
• Develop the marketing mix covering Product, Price, Place and Promotion .
• Present marketing strategy and business plans to senior leadership.

2. Brand & Product Management

• Develop and strengthen brand positioning and brand strategy.
• Drive product/category strategy, portfolio development and market positioning.
• Identify new product and business opportunities through market and consumer insights.
• Track brand health, market share, customer perception and competitive positioning.
• Continuously refine brand and product strategy based on market feedback.

3. GTM & Marketing Campaigns

• Develop and execute GTM strategies for new and existing products.
• Plan and lead ATL, BTL, digital and integrated marketing campaigns.
• Work closely with Sales, Market Development and Channel teams to ensure effective market execution.
• Evaluate campaign effectiveness through relevant KPIs and ROI.

4. Consumer Insights & Market Research

• Conduct market research and competitor analysis.
• Translate consumer/customer insights into product, positioning and marketing strategies.
• Identify changing customer needs and market trends.
• Use analytics and business intelligence to support marketing decisions.

5. Digital Marketing

• Drive digital marketing, social media, content and online engagement initiatives.
• Stay updated with emerging digital platforms, technologies and marketing trends.
• Measure digital campaign performance and optimize marketing investments.

6. Team Leadership

• Lead, mentor and develop the Marketing/Product Management team.
• Build a collaborative, innovative and performance-driven culture.
• Delegate responsibilities effectively and develop team capabilities.

7. Budget & Stakeholder Management

• Develop and manage the annual marketing budget.
• Ensure optimum utilization of marketing investments.
• Work closely with Sales, Sales Operations, Market Development, MarCom and Technical Services .
• Manage external agencies, media partners, research agencies and creative partners.

8. Reporting & Governance

• Develop regular marketing performance reports and dashboards.
• Track KPIs such as brand awareness, market share, campaign ROI, customer engagement and business impact.
• Present insights and recommendations to senior management.

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Candidate Profile

Experience

• 15–20 years of overall experience in Marketing / Product Management / Brand Management.
• Proven experience in strategic marketing leadership .
• Strong exposure to Brand Strategy, Product Management and GTM .
• Experience managing and developing marketing teams.

Preferred Industry Background

⭐ Building Materials
⭐ Paints
⭐ FMCG

Qualification

• MBA / PGDM in Marketing, Business Administration or a relevant discipline preferred.