Assistant Manager / Deputy Manager / Manager – Marketing Communications (Marcom)

Division: Adhesives / Construction Chemicals / Paints
Location: Corporate Office (HO)
Department: Marketing Communications (Marcom)
Reporting To: Lead – Marcom
Team Reporting: Trainee, Executive, Sr. Executive, Graphic Designer.

 

Key Responsibilities

Marketing & Brand Communication

• Develop and execute integrated marketing communication strategies aligned with business objectives and brand guidelines.
• Plan and implement ATL, BTL, Digital, and Trade Marketing campaigns to improve brand visibility and customer engagement.
• Ensure consistent brand identity across all communication channels and customer touchpoints.
• Develop annual Marcom calendars and campaign plans for product launches, seasonal promotions, and brand-building initiatives.

Brand Collaterals & Creative Development

• Lead the development of brochures, catalogues, product leaflets, technical literature, packaging, POS materials, dealer branding, exhibition assets, videos, and corporate presentations.
• Manage creative development through internal design teams and external agencies.
• Ensure all communication materials comply with brand standards and technical accuracy.

Digital Marketing

• Drive digital marketing initiatives including:
  • Website management
  • SEO & SEM
  • Social Media Marketing
  • Email Marketing
  • Lead Generation Campaigns
  • Performance Marketing
• Track campaign performance and optimize ROI using analytics and digital tools.

 

Packaging & Product Branding

• Coordinate with Product Management, QC, Technical Services, and Projects teams for packaging development and product branding.
• Support new product launches by developing packaging, labels, technical brochures, installation guides, and communication kits.
• Ensure statutory and regulatory compliance in packaging artwork.

Agency & Vendor Management

• Manage creative agencies, digital agencies, media partners, printers, photographers, filmmakers, exhibition agencies, and branding vendors.
• Negotiate commercials and ensure quality, timelines, and budget adherence.
• Monitor agency performance and deliverables.

Events & Trade Marketing

• Plan and execute exhibitions, dealer meets, product launches, contractor meets, architect events, and customer engagement programs.
• Manage exhibition stall design, branding, promotional materials, and event communication.

Public Relations & Corporate Communication

• Support PR initiatives, media communication, press releases, corporate announcements, and leadership communication.
• Build brand awareness through strategic media planning and communication initiatives.

Stakeholder Management

• Collaborate with Sales, Regional Marketing Teams, Product Managers, Technical Services, Quality, Projects, Procurement, and Senior Management.
• Support regional marketing initiatives with customized communication and promotional materials.

Budget & Performance Management

• Manage annual Marcom budgets and optimize marketing spend.
• Measure campaign effectiveness using KPIs, ROI analysis, lead generation metrics, and brand performance indicators.
• Recommend corrective actions to improve campaign effectiveness.

 

Key Requirements

Education

• MBA in Marketing / PGDM (Marketing)
• Degree in Mass Communication, Advertising, Brand Management, or related field will be an added advantage.

Experience

• 8–15 years of experience in Marketing Communications, Brand Management, Product Marketing, or Corporate Communications.
• Experience in Adhesives, Construction Chemicals, Paints, Building Materials, Chemicals, FMCG, or Manufacturing industries OR FMCG OR Advertising industry  is preferred.