Brand Manager

We are seeking a strategic and execution-focused Brand Media Manager to lead and manage all brand media initiatives. This role is responsible for planning, executing, and optimizing traditional media campaigns (print, radio, TV, cinema, digital and outdoor) to enhance brand visibility, reach target audiences, and drive business growth.

Key Responsibilities

* Develop and execute comprehensive media strategies aligned with overall brand and marketing goals
* Plan and manage campaigns across traditional channels including print, television, radio, outdoor (OOH), and digital
* Identify target audiences and optimize media mix for maximum reach and impact
* Negotiate with media agencies, publishers, and vendors for cost-effective media buying
* Monitor campaign performance and analyze ROI, reach, and effectiveness
* Collaborate with creative, digital, and brand teams to ensure consistent messaging across all platforms
* Manage budgets, timelines, and reporting for all media activities
* Track market trends, competitor activities, and emerging offline media opportunities

Qualifications & Skills
* 4–8 years of experience in media planning, buying, or brand management
* Strong understanding of traditional media channels and audience targeting
* Proven negotiation and vendor management skills
* Analytical mindset with experience in measuring campaign
* Strong communication and stakeholder management abilities

Key Responsibilities

As Brand Manager at AU Small Finance Bank, you will play a key role in shaping and developing the brand’s identity. You will ensure consistency in all customer and employee communications. You will lead rebranding projects, boost internal brand engagement, and work with other teams to integrate brand thinking into the organization’s culture and customer experience.

Key Responsibilities:

Brand Strategy & Positioning
1. Develop and improve the brand structure, positioning, and value offering to match AU Bank’s vision and business goals.
2. Ensure brand consistency across all customer journeys, product experiences, and service channels.

Rebranding & Brand Evolution
1. Lead rebranding initiatives from start to finish, including refreshing brand identity and rollout strategy.
2. Collaborate with design, product, and customer experience teams to implement rebranding across both physical and digital assets.
3. Manage stakeholder alignment and change management during rebranding phases.

Internal Communication
1. Develop and carry out internal communication strategies to help employees understand and support the brand.
2. Work with HR, L&D, and internal communications teams to weave brand values into onboarding, training, and employee engagement programs.

Cross-functional Collaboration
1. Work closely with product, branch operations, customer experience, and compliance teams to ensure the brand is consistent in all initiatives.
2. Support internal teams with brand guidelines, templates, and messaging frameworks.
3. Maintain and update brand guidelines and ensuring it is followed across.