Manager - Product Marketing

Manager – Product Marketing

Product Marketing for: AU 0101 App & Remittance

About the Role

Own end-to-end product marketing communication to drive customer engagement, adoption, deepening and retention across AU 0101 App and Remittance businesses. You will lead customer lifecycle marketing, GTM launches and D2C campaigns, translating business objectives into impactful customer communication and measurable outcomes.

Key Responsibilities

• Develop and execute customer communication strategies across onboarding, activation, engagement, cross-sell, retention and reactivation journeys.
• Lead GTM campaigns for new products, features, offers and partnerships from planning to execution.
• Create impactful communication across SMS, Email, WhatsApp, Push Notifications, In-App Messaging, Website and Branch channels.
• Design and manage D2C campaigns that drive customer acquisition, adoption, engagement and deepening.
• Partner with Product, Business, Analytics, Digital and Agency teams to deliver campaigns at scale.
• Build monthly communication plans aligned to business priorities and growth objectives.
• Monitor campaign performance, derive actionable insights and continuously optimize messaging, targeting and customer journeys.

What We're Looking For

• 3-6 years of experience in Product Marketing, Lifecycle Marketing, Customer Communication Marketing.
• Hands-on experience managing customer communication programs, engagement campaigns and GTM launches.
• Strong understanding of customer journeys, segmentation, personalization and adoption-led marketing strategies.
• Ability to create compelling communication that drives customer action across digital and offline touchpoints.
• Proficiency in leveraging AI tools for content creation, campaign ideation, creative development, personalization and marketing productivity.
• Analytical mindset with the ability to use campaign performance data to drive decisions and improve outcomes.
• Strong stakeholder and agency management skills.