Role Summary

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Developer to join our team and support the development, enhancement, and optimization of enterprise-scale marketing automation solutions. The ideal candidate will possess strong technical expertise in Salesforce Marketing Cloud with hands-on experience in AMPscript, SQL, campaign automation, personalization, and system integrations.

The current marketing technology landscape includes Salesforce Marketing Cloud integrated with Salesforce and legacy enterprise systems through both direct interfaces and Data Lake-based integrations. The role will contribute to ongoing platform enhancements while supporting future innovation initiatives, including the adoption of Einstein capabilities (subject to regulatory approval) and expanded use of Agentforce capabilities.

Key Responsibilities

• Design, develop, configure, and support solutions within Salesforce Marketing Cloud.
• Build and manage customer journeys, automations, and campaign execution processes.
• Develop personalized and dynamic customer communications using AMPscript.
• Create and optimize SQL queries for audience segmentation, reporting, and automation.
• Configure and maintain Data Extensions, Contact Builder data models, and subscriber management processes.
• Develop and support integrations between SFMC and enterprise applications via APIs and data exchange mechanisms.
• Troubleshoot platform, campaign, automation, and data-related issues.
• Collaborate with business stakeholders, architects, and marketing teams to translate business requirements into scalable technical solutions.
• Ensure adherence to SFMC best practices for performance, security, and governance.
• Participate in testing, deployment, production support, and continuous improvement activities.
• Support future SFMC enhancements involving Einstein AI and Agentforce capabilities.

Must-Have Skills

• Strong hands-on experience with Salesforce Marketing Cloud.
• Advanced expertise in AMPscript.
• Strong proficiency in SQL for segmentation, automation, and data management.
• Experience with:
• Journey Builder
• Automation Studio
• Email Studio
• Contact Builder
• Experience designing and implementing personalized customer communications.
• Knowledge of SFMC data architecture and subscriber management.
• Experience with SFMC REST and SOAP APIs.
• Strong troubleshooting and debugging skills.
• Understanding of marketing automation and campaign execution best practices.

Preferred Skills

• Experience integrating Salesforce Marketing Cloud with Salesforce and enterprise systems.
• Experience working with Data Lake architectures and large-scale customer data environments.
• Knowledge of API integration patterns and data synchronization processes.
• Exposure to AI-powered marketing capabilities such as Einstein.
• Understanding of Agentforce capabilities and AI-driven customer engagement solutions.

Mandatory Certification

• Salesforce Certified Marketing Cloud Developer

Good-to-Have Certifications

• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified AI Associate
• Salesforce Certified Agentforce Specialist
• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Data Cloud Administrator
• Salesforce Certified Platform App Builder
• Salesforce Certified Associate

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