Job Description

Job Title	Business Development Manager – CLEAR Premium Water
Company	Energy Beverages Pvt Ltd
Brand Category	CLEAR Premium Water

Position Overview

Energy Beverages Pvt Ltd is strengthening its premium business under CLEAR Premium Water, with a strategic focus on scaling the premium brand Kelzai.

The Business Development Manager will lead premium market expansion, strategic partnerships, and sales growth for Kelzai, ensuring strong presence across luxury hospitality, corporate institutions, and premium retail networks.

Key Responsibilities

1. Premium Business Strategy

• Develop and execute growth strategies for the CLEAR premium segment.
• Identify high-potential markets and premium consumption zones.
• Expand Kelzai presence across luxury hotels, fine dining restaurants, corporate offices, and premium retail chains.

2. Strategic Partnerships

• Establish relationships with hotel groups, restaurant chains, corporate clients, and event companies.
• Negotiate long-term commercial agreements with premium accounts.
• Build partnerships that enhance brand credibility and visibility.

3. Team Leadership

• Lead and manage Business Development Executives responsible for premium segment expansion.
• Monitor performance and guide teams on premium sales strategies.
• Drive execution of market expansion initiatives.

4. Brand Positioning

• Ensure Kelzai is positioned as a premium offering within CLEAR Premium Water.
• Collaborate with marketing teams on brand visibility and promotional initiatives.
• Maintain high standards of brand presence in luxury environments.

5. Market Intelligence & Reporting

• Analyze premium bottled water market trends and competitor strategies.
• Provide insights to leadership on pricing, distribution, and positioning.
• Track sales pipeline and report on revenue growth and market expansion.

Qualifications & Skills

Education	MBA / PG in Sales & Marketing preferred
Experience	5–8 years in FMCG, premium beverage, hospitality, or luxury product sales
Skills	Strategic sales planning Strong negotiation and partnership development Experience with HoReCa and premium retail channels Leadership and team management Analytical and market planning capability

Key Performance Indicators (KPIs)

• Revenue growth in the premium segment
• Number of strategic premium partnerships
• Expansion of Kelzai presence across key markets
• Team performance and sales target achievement
• Brand visibility in premium hospitality outlets

End of Job Description