Quick Commerce Key Account Manager

Role Overview

We are looking for a sharp, execution-focused Senior Executive – Quick Commerce Ads to handle the end-to-end execution of our paid media strategies across instant-delivery platforms. Reporting directly to the Quick Commerce Manager, you will be the hands-on specialist responsible for setting up, optimizing, and scaling campaigns on Blinkit, Zepto, and Swiggy Instamart .

If you have a strong background in a fast-paced ad agency, live and breathe performance metrics (ROAS, CPC, SOV), and have personally managed massive ad budgets on Q-commerce interfaces, we want you on our team.

Key Responsibilities

1. Hands-on Campaign Execution & Optimization

• Own the daily set-up, execution, and monitoring of campaigns across Blinkit Brand Analytics, Zepto Ads, and Swiggy Instamart/Ads .

• Perform daily keyword bidding, budget pacing, and match-type optimizations to maximize brand visibility.

• Continuously monitor and improve Share of Voice (SOV) for high-intent, top-priority keywords.

2. Budget & ROAS Management

• Efficiently deploy and track a monthly ad budget of ₹50+ Lakhs , ensuring zero budget leakage.

• Optimize campaigns to achieve aggressive target ROAS (Return on Ad Spend) while keeping CAC (Customer Acquisition Cost) in check.

• Coordinate with the Qcom Manager to dynamically shift budgets across platforms based on real-time performance and dark-store inventory levels.

3. Data Analytics & Reporting

• Maintain daily, weekly, and monthly performance dashboards mapping spend, revenue, impressions, clicks, and conversions.

• Analyze micro-market (city/cluster level) performance data to identify growth pockets or underperforming regions.

• Provide actionable, data-backed insights to the Qcom Manager during strategy and planning meetings.

4. Creative & Asset Coordination

• Collaboratively brief creative teams on high-converting ad copy, banners, and product imagery based on campaign insights.

• Set up and track a/b tests for different ad creatives and banners to constantly improve CTRs (Click-Through Rates).

Candidate Profile

Must-Haves:

• Direct Experience: Minimum 2 years of performance marketing experience, with a heavy emphasis on Q-commerce channels (Blinkit, Zepto, Instamart).

• Proven Budget Management: Must have personally managed and executed Q-commerce ad budgets of minimum ₹50 Lakhs .

• Agency Background: Ideally coming from a digital/performance marketing agency where you managed high-velocity D2C or FMCG brands.

• Technical Skills: Deep familiarity with platform ad dashboards, bidding strategies, and advanced Excel/Google Sheets for data slicing..