Video Director

AI + Marketing   ·   Content Function   ·   Video Production

Creative Direction & Video Production

•      Lead the end-to-end production of all video content for Dar Global, including property showcase films, brand campaigns, investor presentations, virtual tours, testimonials, and event coverage.

•      Translate scripts and creative briefs (developed by the Copy / Script Supervisor) into detailed shot lists, storyboards, and production plans.

•      Direct shoots on-location and in-studio across the UAE and international markets, managing crew, talent, and logistics to deliver on time and on budget.

•      Set and uphold the visual and cinematic standards for all Dar Global video output, ensuring consistency with the group's luxury positioning.

•      Oversee colour grading, sound design, motion graphics, and post-production workflows to deliver broadcast-quality final assets.

AI-Augmented Production

•      Integrate AI-powered production tools into the video production workflow to accelerate content ideation, pre-visualisation, and asset creation.

•      Supervise AI Interns in the use of AI scouting and story-development tools, ensuring generated concepts meet the creative brief before entering production.

•      Collaborate with Agent Operators on AI-generated video content pipelines, reviewing output for production quality, brand alignment, and editorial accuracy prior to publication.

•      Champion innovative production formats such as AI-enhanced virtual tours, generative visual effects, and synthetic media where appropriate and ethically sound.

•      Evaluate and recommend new AI production tools that could improve quality, speed, or cost-efficiency of the video function.

Content Strategy & Channel Optimisation

•      Work closely with the Social Channels Management team to produce platform-native video formats (Reels, Shorts, Stories, long-form) optimised for each channel's algorithm and audience.

•      Partner with the Media Activation / Paid Media team to develop video creatives tailored to paid social, programmatic, and display campaigns across all markets.

•      Advise the Lead Generation & Management team on video content formats that drive enquiry and pipeline conversion, including property walk-throughs, lifestyle films, and testimonial content.

•      Maintain a content calendar for all video deliverables, aligned with campaign schedules, development launches, and seasonal marketing priorities.

Production Operations & Standards

•      Manage and develop the Video Production team, including freelance crew, directors of photography, editors, and motion graphics artists.

•      Establish and maintain production SOPs covering pre-production, shoot, post-production, asset delivery, and archiving.

•      Own the video asset library, ensuring all content is properly catalogued, versioned, and accessible to relevant stakeholders.

•      Manage production budgets responsibly, sourcing equipment, crew, and locations to maximise production value within agreed spend.

•      Ensure all productions comply with local filming regulations.

Stakeholder Collaboration & Creative Leadership

•      Present creative concepts, storyboards, and rough cuts to the Head of Content and senior stakeholders, incorporating feedback constructively.

•      Actively contribute to content strategy discussions, bringing a visual and cinematic perspective to campaign planning.

•      Mentor junior members of the production team and AI Interns, fostering a culture of creative ambition, technical excellence, and continuous learning.

•      Brief and manage external production companies, post-production houses, and drone operators when in-house capacity is exceeded.

Essential Qualifications & Experience

•      Bachelor's degree in Film Production, Media Studies, Visual Communications, or a related discipline; equivalent professional experience will be considered.

•      7+ years of professional video production experience, with at least 3 years in a directing or creative lead role.

•      A compelling portfolio demonstrating high-production-value video work — luxury real estate, hospitality, architecture, or equivalent premium brand sectors strongly preferred.

•      Proven experience directing on-location shoots across multiple geographies, ideally including MENA and European markets.

•      Deep proficiency in industry-standard post-production software: Adobe Premiere Pro, DaVinci Resolve, After Effects, and associated audio tools.

•      Demonstrated experience integrating AI or emerging production technologies into a professional creative workflow.

Skills & Competencies

•      Exceptional visual storytelling ability — a strong directorial eye for composition, lighting, pacing, and narrative arc.

•      Confident creative leader who can direct talent (on-camera and voice-over) and crew with clarity and authority on set.