Head of Marketing

Job Description: Head of Marketing

Location:  Ahmedabad, Gujarat
Industry:  Building Materials / Construction Materials

Position Summary

We are looking for a dynamic and result-oriented  Head of Marketing  to lead our marketing strategy, strengthen our B2B business, and build strong relationships with government bodies, infrastructure agencies, consultants, architects, and institutional clients. The role requires a strategic leader with a deep understanding of the construction ecosystem, capable of driving business growth through market development, branding, channel engagement, and government liaisoning.

Key Responsibilities

Strategic Marketing

• Develop and execute comprehensive marketing strategies aligned with the company's business objectives.
• Build brand visibility across the construction and infrastructure sector.
• Identify new market opportunities, customer segments, and growth avenues.
• Monitor industry trends, competitor activities, and customer insights to drive strategic initiatives.

B2B Business Development

• Lead marketing initiatives for institutional, industrial, infrastructure, and project sales.
• Develop relationships with developers, EPC contractors, architects, consultants, builders, and key decision-makers.
• Generate qualified business opportunities and support the sales team in achieving revenue targets.
• Design and execute customer engagement programs, technical seminars, product demonstrations, and industry events.

Brand & Communication

• Lead corporate branding, product positioning, and communication strategy.
• Oversee digital marketing, advertising, PR, exhibitions, and trade shows.
• Ensure consistent brand messaging across all customer touchpoints.
• Manage marketing budgets and evaluate ROI on campaigns.

Leadership & Team Management

• Build, mentor, and lead a high-performing marketing team.
• Collaborate closely with Sales, Product, Operations, and Leadership teams.
• Establish KPIs and regularly review marketing performance and business impact.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
• MBA in Marketing or Business Management preferred.
• 12–18 years of experience in marketing/business development within the Building Materials, Construction Materials, Cement, Steel, Infrastructure, Chemicals, or related industries.
• Proven experience in B2B marketing and institutional sales.
• Strong exposure to government liaisoning, tender ecosystems, and infrastructure projects.
• Excellent networking, negotiation, and stakeholder management skills.
• Strong analytical, strategic planning, and leadership capabilities.
• Excellent communication and presentation skills.

Key Competencies

• Strategic Marketing
• B2B Business Development
• Government & Institutional Relations
• Channel & Project Marketing
• Brand Management
• Market Research & Competitive Analysis
• Tender & Infrastructure Project Understanding
• Leadership & Team Building
• Negotiation & Influencing Skills
• Relationship Management

Success Metrics

• Growth in B2B and institutional business.
• Increase in government and infrastructure project wins.
• Brand visibility and market penetration.
• Marketing ROI and lead generation.
• Customer engagement and key account development.
• Strengthening strategic partnerships across the construction ecosystem