Sales Executive – Instruments Division

Job Summary:

The Sales Executive for the Instruments Division will play a vital role in driving revenue growth for Genaxy's focused instruments portfolio in Delhi NCR. This position demands complete ownership of the instrument business within the territory, leveraging a targeted, demo-driven sales strategy to foster alignment with company-defined priority products.

Key Responsibilities:

• Achieve monthly and annual sales targets for Genaxy’s focused instruments range.
• Drive sales of key products, including incubators, incubator shakers, centrifuges, and other priority SKUs finalized for the year.
• Conduct product demonstrations and installations, ensuring customers have a strong understanding of product features and benefits.
• Build a robust sales pipeline through regular visits to research labs, pharmaceutical companies, and academic institutions.
• Manage the complete sales cycle from lead generation to demo, negotiation, and closure.
• Ensure effective follow-ups and expedited deal closures with a strong sense of ownership.
• Participate actively in GeM and institutional tenders, ensuring compliance and timely submission.
• Coordinate with internal teams for pricing approvals, aligned with the finalized pricing strategy and deliver timely installation support.

Requirements:

• Education: B.Sc or M.Sc in Life Sciences, Biotechnology, Microbiology, or related field.
• Experience: 2–4 years in laboratory instrument sales is preferred.
• Strong hands-on understanding of bench-top lab instruments.
• Proven experience in demo-based selling and providing exceptional service support.
• Excellent communication, negotiation, and presentation skills.
• Highly target-oriented and execution-focused.

Preferred Qualifications:

• Prior experience handling similar product lines, including shakers, centrifuges, incubators, and small equipment.
• Existing network in Delhi NCR's research labs, pharmaceutical, and academic institutions.
• Ability to independently manage product demos and perform basic troubleshooting.

Benefits:

• Competitive salary with performance-based incentives.
• Comprehensive health insurance for employees and their families.
• Opportunities for professional development and training.
• Flexible work environment with a focus on work-life balance.
• Access to the latest technological tools and resources in the industry.
• A collaborative team culture that encourages innovation and growth.