Job Description – Senior Executive / Assistant Manager – Trade Sales (Engineered Panel & Allied)

Company: Greenlam Industries Ltd.
Business: Engineered Panel & Allied Products
Department: Sales
Designation: Senior Executive / Assistant Manager
Location: Chennai 
 

About the Role

Greenlam Industries is looking for a dynamic sales professional to drive Trade Sales for its Engineered Panel & Allied Products business. The ideal candidate should have experience in managing distributors, dealers, and secondary sales while expanding market reach and strengthening channel partnerships.

Key Responsibilities

• Drive sales growth through the existing dealer and distributor network.
• Appoint new distributors and dealers to expand market coverage.
• Ensure achievement of primary and secondary sales targets.
• Monitor secondary sales and implement strategies to improve product off-take.
• Build and maintain strong relationships with distributors, dealers, retailers, and channel partners.
• Conduct regular market visits to identify new business opportunities and generate demand.
• Ensure product availability, stock planning, and inventory management across the distribution network.
• Execute promotional schemes, trade marketing initiatives, and product launches.
• Collect market intelligence on competitors, pricing, and customer preferences.
• Coordinate with internal teams for order processing, dispatch, and payment collections.
• Ensure timely collection of outstanding payments and maintain healthy receivables.
• Prepare sales reports, market feedback, and monthly business reviews.
• Participate in dealer meets, exhibitions, and customer engagement activities.