JOB PROFILE

Department	Retail Business Group
Position	Senior Manager
Band	M1
Location	Mumbai - Bhandup
Reporting To	M2

HDFC ERGO • We believe in Sensitivity as an Employer • We drive Excellence • We uphold Ethics • We bring Dynamism

About HDFC ERGO

HDFC ERGO General Insurance Company Limited was promoted by erstwhile Housing Development Finance Corporation Ltd. (HDFC), India’s premier Housing Finance Institution and ERGO International AG, the primary insurance entity of Munich Re Group. Consequent to the implementation of the Scheme of Amalgamation of HDFC with and into HDFC Bank Limited, one of India’s leading private sector bank, the Company has become a subsidiary of the Bank. The Company offers complete range of general insurance products ranging from motor, health, travel, home and personal accident in the retail space and products like property, marine and liability insurance in the corporate space. With a network of branches spread across wide distribution network and a 24x7 support team, the Company has been offering seamless customer service and innovative products to its customers.

Job Description

A Senior Manager in an SEO role typically responsible for leading SEO strategies, driving organic growth, and aligning the SEO initiatives with the broader business goals.

• Plays a pivotal role in creating & developing SEO strategies that drive organic growth and align with the organization’s business objectives.
• Develop impactful SEO content strategy based on business requirements & current trends.
• Enhance the team's capabilities in producing successful SEO strategies & execution within deadlines constantly.
• Create SEO content that engages the target audience and support business objectives.
• Oversee, develop & execute content planning and creation while coordinating with internal and external stakeholders.

Key Requirements–Education & Certification

• Bachelor’s degree in marketing, communications, journalism or a related field.
• 10+ years of experience as a SEO Lead, strategist or on a similar role.
• Handle a team and led marketing efforts ensuring overall organic growth.
• Certification in Digital Marketing, Google Analytics & expertise in tools like SEMrush, Ahrefs, screaming frog, Similarweb will be an advantage.

Additional Skills

• Strong project management abilities, with the capacity to handle multiple projects and deadlines.
• Expertise in SEO, content marketing strategies, and analytics tools (Google Analytics, SEMrush, etc.).
• Excellent interpersonal and communication skills to build relationships with diverse stakeholders.
• Proficiency in working with content management systems (CMS) such as WordPress, Sitefinity & Strapi.
• Strong creative vision with a keen attention to detail.
• A proactive and problem-solving mindset.

Core Responsibilities

• Planning & developing a comprehensive SEO strategy that aligns with the company’s goals, target audience and brand identity.
• Completely own and implement strategic on & off page SEO and content marketing strategies that drives significant traffic to lead to sales.
• Developing, tracking & monitoring SEO targets, including KPIs in alignment with business strategy.
• Leading and building a successful team that gets the job done at any cost.
• Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO.
• Driving brand awareness, engagement and lead generation through strategic content marketing initiatives.
• Conducting organic market research and audience analysis at regular intervals to identify content opportunities and trends.
• Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
• Understanding the market trends by doing competitor analysis and developing strategies to bridge the gaps.
• Optimizing content for search engine optimization (SEO) and ensuring consistent brand messaging and tone of voice.
• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.
• Collaborating with external agencies to ensure timely delivery of content assignments and being stringent with quality checks before publishing on any online channels.
• Publishing engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
• Collaborating with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Monitoring and analyzing content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Managing and maintaining content repositories, including content management systems (CMS), and ensuring content is organized and easily accessible for future use.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Stakeholder Collaboration

• Act as the primary liaison for the chosen line of business or product between the marketing team, business units, and external partners, including freelancers and agencies.
• Work closely with product, sales, and call centre teams to align SEO strategies with organizational priorities and campaigns.
• Collaborate with compliance and underwriting teams regularly to ensure external communication aligns with company ideals and is devoid of any confidential company information.

The details of this position are confidential. The decision to change/modify the specifications is at management’s discretion.