Job Description – Bank Officer (CASA Acquisition)
Bank Details
Bank: IDFC First Bank
Function: Retail Banking – Liabilities
Role Type: On-roll / Field & Branch Support
Location: Mumbai (Branch-based)
Role Objective
The Bank Officer – CASA Acquisition will be responsible for acquiring quality
CASA customers for IDFC First Bank while delivering a best-in-class customer
experience, in line with the bank’s “Customer First” philosophy.
Key Responsibilities
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Acquire Savings Accounts and Current Accounts for IDFC First Bank
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Source customers through field sales, branch catchment activities,
referrals, and corporate/merchant tie-ups
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Focus on high-quality balances, salary accounts, and primary banking
relationships
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Conduct market visits, society activations, and local promotional activities
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Cross-sell products such as:
- Debit Cards
- Mobile & Net Banking
- FD/RD
- Credit Cards
- Insurance & Loans
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Ensure 100% compliance with KYC, AML, and RBI guidelines
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Coordinate with branch operations for smooth account opening and activation
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Maintain daily sales MIS, pipeline, and productivity reports
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Provide post-account-opening support to ensure customer onboarding and
retention
Eligibility & Experience
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Graduate in any discipline (MBA preferred but not mandatory)
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1–3 years of experience in CASA acquisition / Retail Liabilities / Banking
Sales
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Experience with IDFC First Bank / Private Sector Bank / NBFC will be an
advantage
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Strong communication, persuasion, and relationship-building skills
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Comfortable with field sales and target-oriented roles
Key Skills & Competencies
- CASA sourcing & customer acquisition
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Relationship management & customer servicing
- Sales planning and execution
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Understanding of banking products & digital onboarding
- Basic MS Excel & reporting knowledge
CTC & Benefits
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CTC:
₹4.25 – ₹5.15 LPA (Negotiable)
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Performance-based incentives
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Learning & growth opportunities within IDFC First Bank