Acquisition Manager (CASA)

Job Summary:

The Acquisition Manager (CASA) will lead strategic initiatives to drive the growth of our CASA (Current Account Savings Account) portfolio. This role is pivotal in identifying new acquisition opportunities, enhancing customer outreach, and optimizing our client onboarding process to boost customer satisfaction and retention.

Key Responsibilities:

• Develop and implement effective acquisition strategies to attract new CASA customers while maximizing cross-selling opportunities.
• Analyze market trends and customer data to identify target segments and improve acquisition tactics.
• Collaborate with internal teams to design customer-centric onboarding processes that ensure a seamless experience for new clients.
• Monitor key performance indicators (KPIs) related to customer acquisition and retention, providing actionable insights and reports to senior management.
• Participate in the development of marketing campaigns focused on promotion and awareness of CASA offerings.
• Build and maintain strong relationships with key stakeholders, including marketing and product teams, to align on acquisition goals.
• Conduct competitor analysis to stay ahead in the market and adjust strategies accordingly.

Requirements:

• Bachelor's degree in Business Administration, Finance, Marketing, or a related field.
• Minimum of 5 years of experience in a banking or financial services acquisition role, specifically focusing on CASA.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills to effectively engage with clients and internal teams.
• Proficient in using CRM software and other sales tools for tracking and reporting.
• Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
• Demonstrated success in achieving acquisition targets and improving customer engagement.

Preferred Qualifications:

• Master's degree in a relevant field such as MBA or Finance.
• Experience with digital acquisition strategies and platforms.
• Proven track record of innovative thinking and implementing new acquisition techniques.
• Knowledge of regulatory requirements affecting CASA products and services.
• Familiarity with financial analysis software and tools.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous retirement savings plan with company matching contributions.
• Flexible working hours and the opportunity for remote work.
• Continuous learning and professional development opportunities.
• Employee discounts on banking products and services.
• A supportive and inclusive workplace culture that values diversity.