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Proposed designation:
Manager : Digital Marketing
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Role type
Team Management
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Reporting to:
Associate Director
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Geo to be supported:
UK
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Work timings:
11:30 am to 8:00 pm IST
Roles & responsibilities
Working as a Manager in this team, your responsibilities will be:
1) People management and quality assurance
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Lead, mentor and develop a team of marketing executives, providing
day‑to‑day guidance and delivery support.
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Ensure consistent quality of output across the team through defined
standards, processes and feedback.
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Support performance management, capability building and day‑to‑day
prioritisation.
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Foster a high‑performance, collaborative and delivery‑focused culture
within the Employer Brand team.
2) Collaboration & workflow management
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Partner closely with UK/onshore employer brand and recruitment leads,
actively building a strong “one‑team” approach across geographies.
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Coordinate with KGS teams (Content, Creative/Design, Digital, Brand and
Risk) and agencies to ensure seamless delivery.
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Manage workflows, dependencies, approvals and timelines across multiple
initiatives.
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Maintain clear, structured communication with stakeholders, providing
regular progress updates.
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3) Strategic contribution
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Support employer brand and recruitment marketing strategy, planning and
prioritisation.
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Contribute to campaign road‑mapping and continuous improvement across
channels and formats.
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Help evolve the employer brand approach as the function becomes
increasingly multi‑disciplinary.
4) Campaign build and execution
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Support delivery of integrated end‑to‑end employer brand and recruitment
marketing campaigns, from brief through delivery, optimisation and
reporting.
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Own delivery planning, ensuring work is completed on time, to brief and
within agreed scope.
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Ensure all activity complies with brand, risk, data and governance
standards.
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Be involved in agency briefings and concept reviews in consultation with
UK stakeholders.
3) Channels and audience engagement
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Deliver campaigns across social, web, paid media, partnerships and other
relevant marketing channels, ensuring consistent employer brand messaging.
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Guide and review content and messaging (copy development not essential,
but ability to shape and assess quality is important).
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Support initiatives focused on awareness, engagement, community building
and conversion.
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Support marketing delivery for virtual and hybrid recruitment events where
required.
This role is for you if you have
the below
Educational qualifications
Bachelor’s degree or equivalent in Marketing or similar area of study.
Work experience
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0+ years’ experience in marketing or campaign management, preferably
within:
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Professional services, or
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A global organisation with onshore/offshore engagement
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3+ years’ experience managing and developing a marketing team.
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Experience across the end‑to‑end marketing lifecycle, with some emphasis
on digital and social channels.
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Employer Brand / recruitment marketing experience is an advantage
Essential Skills Required
Project, Individual Contributor as well as Team exposure
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Proven ability to lead teams while remaining closely connected to
delivery.
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Strong organizational, prioritization and problem‑solving skills.
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Comfortable managing multiple workstreams in a fast‑paced environment.
Marketing & technical skills
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Broad understanding of marketing channels, media and audience engagement.
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Familiarity with social, web and digital performance measurement.
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Advanced skills in Microsoft PowerPoint, Excel, Teams and Word.
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Experience in briefing and working with agencies and external suppliers.
Behavioral / stakeholder skills
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Excellent written and verbal communication skills.
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Strong interpersonal and stakeholder‑management capability.
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Demonstrates an inclusive, mentoring leadership style that builds
collaboration and trust
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Detail‑oriented with a strong focus on quality.
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Proactive, adaptable and resilient under pressure.
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Demonstrates ownership, sound judgement and alignment to KPMG values.
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Comfortable working across cultures and time zones
Other information
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Interview process: 3 to 4
rounds
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Does the job role involve travelling:
No
KPMG