B2B Inbound Leads & Trust generation

Job Summary:

As a person under this role at Marbles Health, you will spearhead innovative pull-marketing initiatives that attract psychiatrists and neurologists to our clinically backed brain health solutions. Your role is pivotal in cultivating trust and credibility, ensuring that doctors are pre-warmed and ready to engage with our field sales team, ultimately driving long-term patient care and outcomes.

Key Responsibilities:

• Create and execute targeted doctor-facing marketing channels, including a clinical evidence newsletter and a strong LinkedIn presence tailored for psychiatrists.
• Organize and lead monthly peer-led webinars and CME-style sessions to present tDCS evidence, enhancing demand through trusted voices in the field.
• Oversee our presence at key psychiatry conferences (IPS, state chapters) by managing booth strategy, securing speaker slots, and capturing leads effectively.
• Develop compelling case studies and peer testimonials from prescribing doctors to build a robust referral network.
• Capture, qualify, and route inbound signals—such as webinar registrations and direct referrals—into scheduled meetings for our field representatives.
• Design pre-meeting content sequences that warm up outbound leads by providing them with relevant evidence prior to field visits.
• Measure the effectiveness of marketing channels and content, continually refining strategies based on conversions and doctor feedback.

Requirements:

• 2–5 years of experience in healthcare or pharmaceutical marketing, medical communications, or demand generation targeted at healthcare professionals.
• Ability to comprehend clinical literature and translate complex findings into accessible, trustworthy content for psychiatrists.
• Proven track record of building an audience or sales pipeline, such as newsletters, webinar programs, or community engagement funnels.
• Exceptional writing skills, as effective communication is key to building trust within the medical community.
• Fluency in English and Hindi; proficiency in a southern Indian language is advantageous.
• Bonus: Background in life sciences, pharmacy, or psychology, and familiarity with WhatsApp Business API.
• Established relationships within the Indian psychiatry community are highly valued.

Preferred Qualifications:

• Experience creating and managing successful digital marketing campaigns aimed at healthcare professionals.
• Demonstrated ability to analyze marketing data and derive actionable insights for strategic improvements.
• Engagement in continuous learning and keeping abreast of the latest advances in psychiatric care and marketing best practices.
• Strong interpersonal skills and ability to collaborate effectively with multiple stakeholders.

Benefits:

• Competitive salary with performance-based incentives and bonuses.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• Flexible working hours and the option for hybrid/remote work arrangements.
• Opportunities for professional development and career growth within a rapidly scaling organization.
• Access to the latest clinical resources and innovations in brain health treatment.
• Collaborative workplace culture with direct interaction with company founders and access to clinical advisors.
• Employee wellness programs and initiatives aimed at fostering a healthy work-life balance.