About Us

Merino Industries is one of world's largest surface decor companies with a wide array of products for homes, offices, commercial and public areas. Decades of strong market presence have created a high brand recall among various customer segments. Tapping the synergy of our products and services, we achieve a competitive advantage through technology innovation and by delivering greater customer satisfaction.

From a humble beginning with the launch of plywood in 1974 and subsequently high-pressure laminates in 1981, the Merino Group has come a long way. Today we have six factories. We have over 4000 employees. Our specialty is to continuously release new products which are aligned to international trends and market demand. Over the years, our innovations have been continuously well received by Architects and Interior Designers. Our quality products have been complementing the creativity of these professionals.

Today, the group is one of the world’s largest manufacturers of decorative laminates for interiors and has global recognition for being a leader in the laminates and panel industry. We are expanding our reach globally and our products are exported to countries in North and South America, Asia, Europe, Australia, and Africa.

Work culture at Merino Industries: Merino provides a performance-oriented work culture that fosters collaboration, promotes growth and creativity. The Organisation thrives upon a beautiful balance of Indian ethos and western work culture. It is indeed a synergistic combination of consistency, customer focus, efficiency, quality, accountability, discipline, integrity, and respect for each other.

Why You Should Work for Merino Industries:

• An established brand: Our company has come a long way since it first started in 1974. Today we are an established brand in the surface solutions industry.
• Growth opportunities: At Merino, we facilitate growth and provide advancement opportunities to our employees by designing career paths and offering scope for skill upgradation and promotion. We believe that an employee’s career growth is imperative, not just for the individual but for the organization as well.
• Great place to learn: We give our employees the space and freedom to operate and take independent initiatives, enabling them to contribute creatively and significantly.
• Quality: As pioneers in the laminates industry, we have helped to set industry benchmarks in quality.
• Open door management: We are open to employee's questions, complaints, suggestions, and challenges.

For More Information, Please Visit:

• Merino Laminates
• Merino Restrooms
• LinkedIn
• Facebook
• Instagram
• Twitter

Job Description – Business Development (Integrated Solutions – Furniture & MRS)

Business Vertical	Merino Furniture & Merino Restroom Solutions (MRS)
Function	Integrated Solutions Partner (ISP) Team
Reporting To	Regional ISP Lead
Locations	NCR, Kolkata/Guwahati, Mumbai, Bengaluru, Hyderabad, Chennai, Pune

Role Purpose

Position Merino as a specification-led, solution-focused brand among top architects, interior designers, developers, government agencies, and institutional clients. Drive early-stage design influence and ensure Merino Integrated Solutions (Furniture + MRS) are specified at the concept and tender stage. Convert specifications into revenue through structured lead generation, client engagement, and project closing. Act as the regional bridge between clients, design/NPD teams, pricing/estimations, and execution teams to ensure seamless project delivery. Strengthen Merino’s reputation as a design-led Indian multinational offering integrated furniture and restroom solutions for commercial, institutional, and large-format infrastructure projects.

Key Responsibilities

A. Specification & Sales (60%)

• Identify, engage, and nurture opportunities with architects, interior designers, developers, and institutional clients.
• Influence, prepare, and submit project specifications and ensure Merino products are included in drawings, BOQs, tender documents, and bid submissions.
• Convert specifications into confirmed sales orders—across both Furniture and MRS categories.
• Create BOQs, layouts, proposals, and technical submissions in coordination with regional design, NPD, and pricing teams.
• Maintain accurate CRM entries, project pipeline tracking, and forecast reporting.
• Achieve region-wise specifications, order value, and defined monthly/quarterly conversion targets.

B. Business Development & Market Activation (20%)

• Build new relationships and expand Merino’s footprint in the AID (Architects/Interior Designers) and institutional ecosystem.
• Conduct Lunch & Learn sessions, presentations, design dialogues, and product awareness workshops.
• Regularly update influencer libraries with samples, catalogs, BIM models, installation details, and technical collateral.
• Collect competitor intelligence and propose inputs for new product development, pricing, modular configurations, and sourcing strategies.
• Work with fabricators, contractors, and approved installation partners to ensure project execution readiness.

C. Client & Stakeholder Relationship Management (20%)

• Act as a single point of contact for all strategic accounts under the assigned territory.
• Map decision-makers and influencers; Architects, PMCs, consultants, facility heads, contractors, and procurement teams.
• Ensure timely resolution of technical queries, quotations, site-related coordination, and execution scheduling.
• Drive client retention, repeat business, and participation in Merino events, product launches, and knowledge sessions.

Key Performance Indicators (KPIs)

Input Metrics	Output Metrics
New qualified leads, specification entries, and PJP adherence	Sales value from specifications converted
Number of client meetings/presentations	Territory-wise sales vs target achievement
Digital & CRM updates accuracy	Specification win rate and conversion ratio
Engagement of AIDs, developers, consultants	Account penetration, repeat business, and strategic projects closed

Qualification & Experience

Bachelor’s in Architecture / Interior Design / Civil Engineering / Planning (MBA preferred).

3–6 years of experience in specification sales, project sales, business development in furniture, building materials, restrooms, workspace or interiors industry.

Core Skills & Competencies

• Ability to read architectural drawings, furniture layouts, restroom schematics, and BOQs.
• Strong understanding of commercial workspace design, restroom systems, modular furniture, and integrated fit-out solutions.
• Exceptional communication, design persuasion, client relationship handling, and negotiation ability.
• High ownership mindset, structured follow-up, and closure-focused working style.
• Ability to coordinate with design, factory, supply chain, pricing, and installation teams to ensure end-to-end delivery.

For internal use only. Document reference: HR01_JobDesc_2024