Director, Marketing Business Operations, Growth & Enablement

Role Overview
MKT069 (GL 30)
Req: 2359975

The Director, Marketing Business Operations, Growth & Enablement is a senior marketing business leader responsible for driving business operational excellence, sustainable growth, and enablement across Optum Insight (OI) and Optum Financial (OF) Marketing in support of enterprise and business priorities. This role leads and develops a high‑performing team responsible for running the marketing transformation strategy and day‑to‑day business operations , while also shaping and executing a forward‑looking, three‑year marketing maturity roadmap aligned to enterprise marketing priorities, cross-BU/enterprise capabilities, and enterprise/AI platforms.

The Director partners closely with executive marketing leadership, BU stakeholders, finance, technology, shared services, sales, and global delivery teams to ensure marketing investments, platforms, processes, and talent are aligned to growth objectives and delivering measurable business value. This is a highly outcome‑oriented leadership role that blends people leadership, strategic planning, run‑the‑business ownership, portfolio and performance management, MarTech enablement, and workforce and financial rigor to drive critical business outcomes.

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Key Responsibilities

Executive Planning & Marketing Maturity Roadmap

• Lead long-range business planning for OI and OF marketing transformation, including ownership and execution of a 3‑year marketing maturity and capability roadmap .
• Translate enterprise and BU growth objectives into clear marketing operating priorities, targets, investments, and sequencing.
• Partner with marketing and business executives to define success measures, milestones, and value realization.

Run-the-Business & Performance Management

• Own day-to-day marketing business operations across OI and OF, ensuring operational health, delivery discipline, and performance transparency.
• Establish and manage core operational rhythms including planning, prioritization, reporting, risk management, and escalation.
• Drive KPI definition, performance measurement, and corrective action to ensure outcomes align with growth and value targets.

BU Portfolio & Growth Leadership

• Develop and lead a team of Business Operations and Growth Leads aligned to priority businesses and portfolios aligned to Executive Marketing leaders.
• Ensure tight alignment to BU priorities, program execution, investment forecasting, stakeholder engagement, and issue resolution.
• Act as a trusted advisor to BU marketing and business leaders, providing clarity on roadmap progress, trade-offs, and impact.

Channel Integration & Expansion

• Drive integration and optimization of key marketing channels, including optum.com, digital experiences, and strategic platform partnerships across Marketing and UHG.
• Ensure channels are supported by scalable platforms, workflows, and governance models that enable growth and consistency.

Marketing Process, Workflow & Governance

• Define and embed enterprise marketing operating frameworks, playbooks, SOPs, and governance models aligned to internal, enterprise marketing and UHG processes.
• Lead workflow automation (AI), optimization, and platform integrations to reduce friction, improve speed‑to‑market, and increase transparency.
• Oversee X-BU/Organizational platform/tooling/process migrations and standardization across teams and geographies.

MarTech Enablement & Platform Evolution

• Own marketing technology enablement and transformation, including Experience Evolution and capability maturity (cross-platform).
• Provide strategic business leadership for platforms and tools such as Workfront, Smartsheet, DAM/content libraries , and related MarTech ecosystem capabilities.
• Partner with technology, data, and marketing leaders to evolve platforms in support of AI LRP, operating scale, compliance, and performance.

Budget & Financial Management

• Lead marketing P&L operating model, including annual and long-range planning, investment prioritization, and financial governance.
• Lead cost‑benefit analyses (CBAs), business cases, invoice management, and vendor oversight.
• Ensure financial discipline, transparency, and alignment to value realization.

Workforce Management & Globalization

• Build and optimize global workforce, operations and delivery model in support of globalization targets, directly contributing to cost optimization, global scalability, and time-to-market.
• Lead team on workforce planning, forecasting, and tracking across onshore and global delivery teams.
• Establish and enforce requisition governance aligned to strategic priorities and productivity targets.

Leadership & Talent Development

• Build and lead high-performing team (onshore and global) of business operations, growth and enablement leaders with a strong culture of accountability and continuous improvement.
• Coach teams to balance strategic thinking with operational execution.
• Promote data‑driven decision-making, operational rigor, and outcome accountability.

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Qualifications

Required

• 15+ years of experience in business operations, marketing operations, program or portfolio management, or general management roles.
• Demonstrated success leading complex, cross-functional initiatives in large, matrixed organizations.
• Strong experience in performance management, operating models, data analysis, and financial governance.
• Proven ability to translate strategy into executable plans with measurable outcomes.
• Exceptional stakeholder management, communication, and executive‑level presence.

Preferred

• Experience across both B2B and B2C product and marketing environments.
• Strong working knowledge of MarTech ecosystems, including experience management, workflow, DAM, and analytics platforms.
• Experience with Adobe ecosystem, Salesforce, and enterprise work management tools.
• Background in global delivery and workforce optimization models.

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Ideal Candidate Profile

• Operates with high intellectual honesty and business rigor.
• Brings a strong "operator" mindset while shaping strategic direction.
• Comfortable navigating ambiguity and driving clarity across complex stakeholder groups.
• Relentlessly focused on value delivery, scalability, and sustainable growth.