Manager – Martech and Channel Modernization

Manager – Martech and Channel Modernization

Role Overview

This role focuses on improving marketing channel performance and translating business needs into actionable use cases. The individual will work closely with marketing, analytics, and platform teams to identify opportunities, define structured solutions, and drive initiatives from concept through execution.

The role requires a strong blend of analytical thinking, structured problem-solving, and cross-functional coordination , with an emphasis on hands-on execution and delivery .

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Key Responsibilities

1. Channel Performance Analysis & Optimization

• Analyze performance across marketing channels (email, paid media, web, etc.) to identify improvement opportunities
• Use data and insights to recommend changes to targeting, messaging, and channel mix
• Support continuous improvement through structured testing, measurement, and iteration

2. Use Case Development (Core Responsibility)

• Translate business needs into clear, structured use cases , including:
  • Problem statement
  • Proposed solution
  • Expected business impact
  • Data and platform requirements
• Work with stakeholders to refine use cases and ensure alignment on scope and outcomes
• Standardize templates and approaches for defining and documenting use cases

3. Cross-Functional Execution & Coordination

• Drive use cases through execution by coordinating across:
  • Marketing teams
  • Martech/platform teams
  • Data and analytics teams
• Track progress, manage dependencies, and proactively resolve blockers
• Ensure initiatives move efficiently from concept to activation

4. Martech & Platform Collaboration

• Leverage understanding of marketing platforms (e.g., marketing automation, CRM, CDP) to:
  • Translate business requirements into platform-relevant use cases
  • Ensure feasibility and scalability of solutions
• Partner with platform teams to support execution of use cases

5. Measurement & Continuous Improvement

• Measure the impact of implemented use cases against defined objectives
• Feed insights back into future optimization cycles
• Build a repository of learnings and best practices

Experience & Skills

Experience

• 8–10 years in Marketing Operations, Growth, Channel Optimization, or similar roles
• Experience in B2B or enterprise marketing environments preferred
• Demonstrated experience in taking initiatives from idea to execution
• Experience working with the Adobe suite of products, marketing automation platforms, and Salesforce.

Core Capabilities

• Strong structured thinking and problem-solving skills
• Ability to translate ambiguous business needs into clear, actionable use cases
• Experience using data and performance metrics to inform decisions
• Working knowledge of marketing platforms (Marketo, Salesforce, Adobe, etc.)
• Strong stakeholder management and coordination skills

What Success Looks Like

• Well-defined use cases that are prioritized and executed efficiently
• Measurable improvements in channel performance
• Strong alignment across teams on initiatives and outcomes
• Reduced cycle time from idea to execution