Lead Generation

Description

• Build targeted prospect lists based on industry, geography, and firm size criteria
• Identify decision‑makers using online research, directories, and enrichment tools
• Create and execute outbound email sequences tailored to specific market segments
• Manage outreach performance using CRM and campaign tools
• Track opens, replies, conversions, and pipeline progression
• Maintain clean, accurate data across all systems
• Qualify inbound responses and route high‑intent leads to senior team members
• Handle unsubscribes, bounces, and negative replies professionally
• Continuously refine targeting, messaging, and workflows for scalability

Requirements

Required Skills & Experience

• Experience with outbound prospecting or lead generation in B2B environments
• Strong research skills and familiarity with tools like Apollo, ZoomInfo, LinkedIn, Clearbit, or similar
• Ability to write concise, compelling outreach emails
• Understanding of CRM systems (HubSpot, Salesforce, etc.)
• Comfortable working with structured workflows and performance metrics
• Detail‑oriented with strong organizational habits
• Ability to manage high‑volume outreach while maintaining personalization

Preferred Background

• Prior experience in financial services, SaaS, or professional services lead generation
• Exposure to U.S. mid‑market or SMB segments
• Familiarity with email deliverability best practices and outbound automation tools

Success Metrics

• Quality and accuracy of prospect lists
• Reply rate and positive‑response rate from outreach sequences
• Number of qualified meetings or opportunities generated
• Data hygiene and CRM completeness
• Consistency in hitting weekly/monthly outreach targets