Assistant Brand Manager

Assistant Brand Manager – Sesa Ayurvedic Oil

Position:  Assistant Brand Manager

Brand:  Sesa Ayurvedic Oil (Flagship Brand)

Experience:  4+ years in Brand Management 

About the Role

Sesa is the Dabur's flagship brand, and this role sits at the centre of its marketing engine — owning execution across influencer marketing, brand launches, and stakeholder coordination. We're looking for someone who combines strategic thinking with sharp operational discipline.

  Key Responsibilities 

1.      NPD Launches & Campaigns  – Lead end-to-end planning and execution of new product launches and brand campaigns, from concept briefing through go-to-market, ensuring consistency across all touchpoints.

2.      Operational Workflow Management  – Drive meticulous, deadline-driven coordination across multiple internal stakeholders (sales, supply chain, finance, design, regulatory) and external agencies to keep all marketing initiatives on track.

3.      Cross-functional Collaboration  – Act as the connecting link between brand strategy and execution teams, ensuring smooth handoffs, proactive issue resolution, and alignment with overall brand vision.

4.      Influencer & Creator Management  – Identify, onboard, and manage influencer partnerships end-to-end; negotiate deliverables, track content quality and timelines, and measure campaign ROI against brand objectives.

5.      Marketing Presentations & Reporting  – Build clear, compelling presentations for leadership and cross-functional teams covering campaign performance, market insights, and brand strategy recommendations.

6.      Data Analytics & Performance Tracking  – Monitoring sales activity and competition pricing, activities, communication (sales, digital etc.) to generate actionable insights and inform budget/strategy decisions.

7.      Budget & Vendor Management  – Track marketing spends against budgets, manage agency/vendor relationships, and ensure timely approvals and billing closures.

 

Ideal Candidate Profile

·    4 + years of experience in brand management or client servicing, within an advertising/marketing agency environment

·    Strong project management skills with proven ability to juggle multiple stakeholders and deadlines simultaneously

·    Comfortable with data — able to translate numbers into clear narratives and decisions.

·    Excellent presentation and communication skills

·    High attention to detail and a bias toward operational rigor.