Group Head - Performance Marketing

Job Summary:

As the Group Head of Performance Marketing, you will spearhead our marketing strategies to drive measurable results in direct-to-consumer (D2C) channels. This leadership role is pivotal in optimizing client acquisition and engagement through innovative campaigns and effective team management.

Key Responsibilities:

• Develop and execute comprehensive performance marketing strategies across various platforms including Google Ads and Meta Ads.
• Lead, mentor, and manage a high-performing marketing team, fostering a culture of creativity and continuous improvement.
• Analyze and interpret data to optimize campaign performance, ensuring cost-effective and high-impact marketing initiatives.
• Establish strong relationships with clients, ensuring their needs are met while driving successful partnerships.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives and product launches.
• Stay abreast of industry trends and best practices in performance marketing, implementing insights into actionable strategies.
• Utilize tools like DV360 to enhance programmatic advertising capabilities and maximize ROI.

Requirements:

• Minimum 5 years of experience in performance marketing, specifically in D2C and lead generation environments.
• Proven track record of managing and leading marketing teams effectively.
• Strong understanding of digital marketing channels, including but not limited to PPC, SEO, and social media advertising.
• Expertise in Google Ads and Meta Ads management with proven campaign success.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills to effectively interact with clients and stakeholders.
• Bachelor's degree in Marketing, Business, or a related field; relevant certifications are a plus.

Preferred Qualifications:

• Experience with DV360 or other programmatic advertising platforms.
• Advanced knowledge of analytics tools and CRM systems.
• Track record of successfully managing multi-channel marketing campaigns.
• Creative problem-solving skills with a proactive approach to challenges.