Product Manager | D2C Business

·          Act as Product Manager for assigned digital products within the D2C Business team.

·          Drive strategies and long-term vision to build best-in-class insurance journeys on website and mobile app.

·          Customer lifecycle management including cross sell, renewals and app onboarding.

·          Define product roadmap based on customer insights, competitor benchmarking, market trends, and growth opportunities.

·          Monitor and evaluate product performance metrics such as funnels, drop-offs, errors, conversion ratios, and profitability to ensure optimal product health.

·          Conduct user research and usability studies, collaborating with designers, developers, and research teams throughout the process.

·          Partner with IT to manage roadmap and backlog for digital products, ensuring timely and quality delivery.

·          Engage with digital customers regularly to gather feedback and improve customer journeys.

·          Work closely with the campaign team to ideate and strategize digital marketing campaigns.