Q-commerce & RetailIndiaHigh-Volume Hiring

How BigBasket built a frontline shortlist in 24 hours

Industry
Q-commerce & Retail
Region
India (Gujarat)
Roles
Delivery & frontline executives
Channels
WhatsApp + Regional-language Voice
Agents
Sourcing, Screening (June)
Language
Gujarati

The Challenge

BigBasket handed HireBound its entire contractual frontline hiring mandate for Gujarat, filling delivery and frontline executive roles from a large, regional-language-speaking pool that would otherwise take recruiters personally sourcing, calling, and screening every candidate. 14,250+ candidates had to be sourced and reached in their native language, entirely by the agent.

WhatsApp outreachGujarati
નમસ્તે! Delivery partner role in Ahmedabad. Interested?
હા, interested
Great. Do you have a two-wheeler and licence?
Yes, both

0+ candidates reached

Shortlistauto-ranked
KP

Kiran Patel

Ahmedabad · 2-wheeler

qualified
MS

Meera Shah

Surat · licence OK

qualified
RD

Ravi Desai

No licence

closed
Before0 hrs
With HireBound0 hrs

The Solution

HireBound's agent sourced and reached all 14,250+ candidates on WhatsApp and native-language voice calls.

We delivered BigBasket's first interview shortlist of 65 screened and reviewed candidates within 24 hours of launch. Reaching that same shortlist manually, at this campaign's qualification rate, would represent an estimated ~965 hours (~121 candidate-days) of recruiter sourcing and screening time.

BigBasket made its first hire within 72 hours.

Three recruiters then reviewed all ~4,000 (28%) interested candidates from the overall pool and selected 140+ for interview, the only manual step in the funnel.

The Impact

MetricBefore HireBoundAfter HireBound
Sourcing & outreachRecruiterAgents
Reviewing & selectingRecruiterRecruiter
24 hrs
Time to submit first batch of screened candidates
72 hrs
Time to first hire at BigBasket
~1,781 hrs
Recruiter hours saved on sourcing/outreach
14,250+
Candidates sourced & reached in Gujarati by agent
Customer Stories

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